By the end of the year, the capital is to have a new slogan. Finally. The taz editorial team is already making suggestions for the new slogan.
Berlin, too, but at the ITB travel fair, which advertises for (more and more) tourists Photo: picture alliance/Ralf Hirschberger/dpa-zentralbild/ZB
Not that this city ever needed marketing, and yet: for a little more than ten years, Berlin has had a slogan, it’s called "Be Berlin." This slogan was never a big hit, but it wasn’t really bad either. "Be Berlin," yes, what could you say against it? Berlin, that was above all the promise to be allowed to be in this city – no matter who you were, whether you were anyone at all, and above all no matter how much money you had. Berlin is what you want it to be. Make the city what you want it to be. That was the message of the noughties. That was already fitting.